Brand Profile Verified Australian Owned

Prime100

Australia Mid-Range Dogs Cats Pets with food allergies or sensitivities

Who Is This Brand Best For?

Dogs Cats Pets with food allergies or sensitivities

Prime100 is an Australian-owned brand known for its single-protein diet (SPD) rolls, ideal for dogs and cats with food sensitivities or allergies. The brand uses novel proteins like kangaroo and crocodile, making it a vet-recommended option for elimination diets. Prime100 is widely available at pet retailers and vet clinics across Australia.

8.0 /10

Prime100 earns an excellent Pawkeen score, reflecting high-quality ingredients, great value, and strong brand transparency.

Ingredients

8.5

Value

7.5

Availability

8.0

Transparency

8.0

Pros

Excellent single-protein options for elimination diets
Australian-owned with novel protein sources
Recommended by vets for allergy management

Cons

Roll format requires refrigeration
Limited flavour variety in some ranges

SPD Chicken & Brown Rice Roll

Single-protein diet roll with chicken

SPD Kangaroo & Pumpkin Roll

Novel protein roll for allergy management

Where to Buy

Pet Circle Petbarn Vets

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Prime100

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Prime100

About Prime100

Editorial Scores

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