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Brand Profile Verified Australian Owned

Prime100

Australia Mid-Range Dogs Cats Pets with food allergies or sensitivities

About Prime100

Who Is This Brand Best For?
Dogs Cats Pets with food allergies or sensitivities

Prime100 is an Australian-owned brand known for its single-protein diet (SPD) rolls, ideal for dogs and cats with food sensitivities or allergies. The brand uses novel proteins like kangaroo and crocodile, making it a vet-recommended option for elimination diets. Prime100 is widely available at pet retailers and vet clinics across Australia.

Editorial Scores

8.0 /10
Prime100 earns an excellent Pawkeen score, reflecting high-quality ingredients, great value, and strong brand transparency.
Ingredients
8.5
Value
7.5
Availability
8.0
Transparency
8.0

Pros & Cons

Pros
  • Excellent single-protein options for elimination diets
  • Australian-owned with novel protein sources
  • Recommended by vets for allergy management
Cons
  • Roll format requires refrigeration
  • Limited flavour variety in some ranges

Top Prime100 Products

SPD Chicken & Brown Rice Roll

Single-protein diet roll with chicken

SPD Kangaroo & Pumpkin Roll

Novel protein roll for allergy management

Where to Buy
Pet Circle Petbarn Vets

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