How PawKeen Makes Money
PawKeen is a free resource for Australian pet owners. We do not charge for access to our guides, reviews, breed profiles, or tools. To keep the Site running and fund the time our team invests in research and content creation, PawKeen earns revenue through affiliate marketing partnerships.
What Are Affiliate Links?
Some of the links on PawKeen are “affiliate links.” This means that if you click on a link and make a purchase from the linked retailer, PawKeen may receive a small commission at no additional cost to you. The price you pay is exactly the same whether you use our link or go directly to the retailer’s website.
Our Affiliate Partners
PawKeen participates in affiliate programs with Australian and international pet product retailers, including but not limited to:
- Pet Circle
- PetBarn / Petbarn Online
- Amazon Australia
- Other pet product and service providers
We may add or change affiliate partners over time. This list is updated periodically but may not reflect every current partnership at all times.
Editorial Independence
Our affiliate relationships do not influence our editorial content. This is a core principle of PawKeen:
- Reviews are independent: Our product reviews and brand scores are based on ingredient analysis, nutritional assessment, value for money, and where applicable, real-world testing. A product does not receive a higher score because it generates affiliate revenue.
- Recommendations are honest: We recommend products we genuinely believe are good options for Australian pet owners. If a product is poor quality, we will say so — even if it is offered by an affiliate partner.
- Content comes first: Our content is created to help pet owners make informed decisions. Affiliate links are added to content after it is written, not as the basis for writing it.
- Negative reviews happen: We publish honest reviews that include low scores when warranted. Our editorial team does not consult with affiliate partners about review scores or rankings.
How to Identify Affiliate Links
Affiliate links on PawKeen typically appear as product links, “shop now” buttons, or “check price” links within our reviews and guides. In most cases, affiliate links direct you to a retailer’s website where you can purchase the product. Pages containing affiliate links include a disclosure notice.
Insurance Comparisons
PawKeen provides pet insurance comparisons and information for educational purposes. Some insurance providers featured on the Site may be affiliate partners. Our insurance comparisons are based on publicly available policy information, and our editorial assessments are independent of any commercial relationship. Always read the Product Disclosure Statement (PDS) before purchasing any insurance product.
Your Trust Matters
We understand that trust is earned. PawKeen exists to help Australian pet owners — not to push products for commission. If you ever feel that our content does not meet this standard, we genuinely want to hear from you. Contact us at info@pawkeen.com.
Questions?
If you have questions about our affiliate relationships or how PawKeen generates revenue, please contact us at info@pawkeen.com.