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Brand Profile Australian Owned

Lifewise

Australia Mid-Range Dogs Cats Health-conscious pet owners

About Lifewise

Who Is This Brand Best For?
Dogs Cats Health-conscious pet owners

Lifewise is an Australian-owned pet food brand offering premium grain-free and free-range recipes for dogs and cats. The brand emphasises ethical sourcing and minimal processing, appealing to health-conscious pet owners. Lifewise products are available through Pet Circle and independent pet stores, positioning the brand as a quality-focused niche option.

Editorial Scores

8.0 /10
Lifewise earns an excellent Pawkeen score, reflecting high-quality ingredients, great value, and strong brand transparency.
Ingredients
8.5
Value
7.5
Availability
7.0
Transparency
9.0

Pros & Cons

Pros
  • Australian-owned with ethical ingredient sourcing
  • Grain-free and free-range options available
  • High transparency and quality focus
Cons
  • Limited retail availability
  • Higher price for a mid-premium brand

Top Lifewise Products

Grain Free Duck

Premium duck-based grain-free formula

Free Range Chicken

Ethically sourced chicken recipe

Senior

Tailored nutrition for ageing dogs

Where to Buy
Pet Circle

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